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VIDEO SERVICES
Russell Silva has specialized in creating promotional videos for high-education since 2009. See examples of video projects with specific goals using unique strategies.
Please inquire for quotes. Pricing is always fully inclusive of revisions & re-versioning within project scope.
BRANDING
A short video utilizing a montage of imagery that evokes a certain intentional feeling or awareness of a brand or institution.
This video was created for Gonzaga University and is featured on their Admission webpage as well as employed in social media marketing.
TESTIMONIAL
Short "talking-head" video interviews with former students who speak to how the value of the education they received prepares students for future careers.
These videos are part on an ongoing series of a dozen-plus videos spanning various demographics featuring alumni in varying locales and industries.
JAMES
01:11
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MONICA
01:14
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CONNOR
01:11
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MATTHEW
01:15
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JASON
01:00
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PROTAS
01:00
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CATHERINE
01:00
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MIGUEL
01:00
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STUDENT LIFE
A series of student profile vignettes to showcase student experiences throughout campus life.
This series specifically highlights student leadership opportunities – spanning from clubs and activities to athletics and research. The videos in this set were produced across three years to continue adding value to the cross-section of student life.
PROGRAMS
A introductory dive into the offerings of a department or program, driven by organic interviews with faculty, students, and alumni. Diverse B-roll complements the content to place the viewer within the academics, spaces, and experiences.
Program videos are a great way to combine hard information with fun and excitement with the goal of driving the viewer to a webpage via a specific call-to-action.
ENVIRONMENT STUDIES
05:00
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MECHANICAL ENGINEERING
05:00
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NURSING
03:22
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INTERNATIONAL STUDENTS
01:41
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ZAGS (long version)
04:46
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SPOKANE (long version)
03:31
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ZAGS (short version)
00:59
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SPOKANE (short version)
01:00
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crowDsourced
A completely unscripted approach to video storytelling that charges students with gathering their own personal footage – guided by specific instruction.
That footage is then carefully crafted into a video montage that delivers a personal narrative capturing the heart and body of the college experience. These are also a great example of creating both a short and long version to utilize on varying platforms.
SCRIPTED
Scripted, program-specific videos outlining the basics of a course of study or specific school program – all accentuated by B-roll.
These videos are a good example of a short pieces functioning as a set of "chapters" to communicate information, as well as utilizing an even shorter "teaser" version as an initial call-to-action to drive to those longer videos via social or email .
SOCIAL/TEASER
01:00
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ACADEMIC EXCELLECE
02:23
Play Video
COMMUNITY
01:26
Play Video
COMMITMENT
01:22
Play Video
TEXT-based
A short video employing text, stats, or figures in a visually appealing format. The strength of using aerials or video backgrounds shows off campus as well.
Text videos communicate key information students and families are actively seeking out and are especially useful via email and advertising on various social platforms.
outside-the-box
Sometimes a traditional video doesn't fit the needs, goals, budgets, timelines, or external constraints.
The COVID-19 crisis created unique challenges for prospective students visiting college campuses, so videos like this one created for Gonzaga helped bring the college experience to viewers.
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